Cavaro.
Simulate ideal scenarios for better retention and growth.
Traditional customer lifecycle management is too reliant on marketing campaigns. While customer marketing is important, more marketing campaigns don’t fix root cause problems. They don’t understand what customers need or why they act.
The result is irrelevant offers, wasted marketing spend, missed growth opportunities and preventable churn.
Cavaro models what drives customer behavior, simulates potential outcomes, and recommends actions across marketing, product, pricing, and service to grow LTV, increase ARPU, and reduce churn.
More personalization doesn’t always mean better customer decisions
A world behind
every possibility.
Cavaro models people, circumstances, and relationships together, then simulates how different actions could influence customer decisions.
World model.
A connected representation of your customers’ world, including the needs, pressures and relationships that can influence their choices.
Simulations.
Explore scenarios. Explore possible consequences. A simulation engine to understand, evaluate and ultimately automate lifecycle decisions.
Simulations
of a customer.
Explore how different decisions could influence what they do next.
MayaConsidering a switch
Customer
Step 1 of 3MayaIllustrative customer
Meet Maya. She’s considering leaving her mobile provider.
Her circumstances have changed. A family plan might better suit her needs, but offering a discount might not be the best intervention.
- Renewal approaching
- More data needed
- Comparing family plans
Choose an intervention1 of 3
Compare the traditional approach
Traditional approach
Predict churn risk.
Flag Maya as likely to leave and add her to a standard retention campaign offering a discount on her current plan.
What this can miss
A lower price could keep her temporarily while the household still needs a different plan.
Cavaro approach
Offer a plan for the household.
A shared plan could simplify the bill, but Maya may not want to manage everyone’s usage.
Action to simulate
Compare a family plan with separate plans, including the allowance, total cost and responsibility for managing each person’s usage.
Responses to this intervention1 of 3
Compare possible responses.
Consider the customer’s reaction and the business’s next decision.
Compare the traditional approach
Traditional approach
Predict churn risk.
“We’d still run out of data.”
The business may need to
Check the household’s allowance needs before increasing the discount.
Cavaro approach
Offer a plan for the household.
Customer may say: “One bill would be easier.”
Business can respond: Confirm the household’s needs and offer the shared plan.
Customer may say: “Who has to manage everyone’s usage?”
Business can respond: Explain account controls before asking Maya to switch.
Customer may say: “We’d rather keep our plans separate.”
Business can respond: Compare individual allowances instead of pushing a family bundle.
Possible responses, not predictions.
Illustrative concept. Fictional people and scenarios.
Customer. Maya’s story.
A different way to understand customers.
Research, ideas and developments from Cavaro.
We email only when there’s something worth sharing.